As a new media startup, we at PressCalifornia.com hope to become the "go-to" site for Californians seeking to learn about news that is routinely suppressed by mainstream media, particularly when the news reports may be empathetic to religious communities and to activists who question progressive political correct orthodoxies regarding gender, drugs, culture, and politics. The news we aggregate on this site unequivocally deals with pro-family and pro-life "happenings" within California.
As its volunteer publisher, I (Richard Stenger) am dedicated to making this conservative news aggregation site a force in California's political, cultural, and social dialogue.Conservative news has had a hard time gaining traction on the Internet. However, the positive experience of my start up efforts leads me to believe that by growing this site we can have a major impact. Among other goals, by expanding its readership and professionalism, we at PressCalifornia.com hope to overcome the policies of Facebook and Twitter, for instance, that have documented records of suppressing conservative and religiously minded news. Another example of suppression has been our experience with the Google search engine, which, in contrast to other search engines, started burying PressCalifornia.com's search results after we began posting pro-life and anti-Google content.
Mainstream media shapes public discourse not only by what it covers, but also by what it omits. Press California shares many of these lost stories, which reflect positively on faith, natural law, moral absolutes, the traditional family, and the like. Besides news aggregation, PressCalifornia.com sometimes post original stories, written by me. I am a Northern California-based freelance journalist and former staff editor and writer with CNN.com and New York Times Digital. I also founded and manage the site. We also repost the site's content on social media, including alternative conservative platforms like Gab.ai and Voat.co.
Currently, a handful of news sites in California are dedicated to conservative causes, but the other sites tend to cover either national stories or just California politics. PressCalifornia.com, in contrast, covers a complete range of conservative California news, serving as a clearinghouse for general news, civics, science, technology, life and sports, with frequent reports from Hollywood, Silicon Valley and Sacramento. It also includes blog rolls and links to some of the leading conservative writers and thinkers in the state. Moreover, PressCalifornia.com seeks to showcase the unity of many of California’s diverse ethnic communities, in particular, Latinos and Asians, who, by and large, are far more sympathetic to conservative cultural values than the regular California media reports.
We seek $9,000 of funding (1) to broaden our outreach,utilizing social media outreach and on line advertising and (2) to improve the design, functionality, and usability of the site. Because I run the site as a volunteer effort, I intend to use any raised funds directly for hard costs, primarily content distribution and perhaps a small amount for site hosting and technical maintenance. The goal is to use these funds to grow the existing site and to enable it to become self-sustaining through advertising from like-minded business interests.